Director Of Marketing At Bitcoin Depot

Director of Marketing at Bitcoin Depot

Bitcoin Depot is seeking a Director of Marketing to develop, implement, track and optimize our B2C marketing initiatives across all channels. Our Director of Marketing will create and manage the day-to-day marketing activities and long-term marketing strategy for the company. If you live and breathe digital marketing and thrive in a fast-paced environment, we want to talk to you.
Bitcoin Depot is one of the largest multi-cryptocurrency ATM Networks in the world offering users the ability to buy and sell Bitcoin, Litecoin, and Ethereum instantly at thousands of locations. Our mission is to provide the most secure, convenient, and fastest cryptocurrency transaction. Our vision is to bring the cryptocurrency market to the masses.
We are proud to be an Atlanta Journal-Constitution Top Work Place for 2021.
Responsibilities
B2C Marketing

Manage a team of digital marketing professionals, content writers, and graphic designers
Manage a large # of complex and diverse Google Ads campaigns
Manage E-mail, SMS, and social media lead and demand generation campaigns
Manage our SEO and SEM efforts
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights. Brainstorms new and creative growth campaigns and strategies
Oversee creation and execution of our comprehensive social media and PR Strategy
Create a regular publishing schedule for relevant demand generation and social media channels
Curate and promote company activities, relevant industry-oriented news and activities to highlight as a thought leader for its target markets
Manage and develop advertising creatives through coordination with staff copywriters and designers

Product Marketing

Define customer segments, buying cycles, and buyer personas
Craft compelling messaging and positioning that addresses a buyer’s needs and invokes the desire to engage
Translate messaging into meaningful and contextual benefits that feed into the development of creative presentations, demonstrations, collateral, blogs, and email marketing campaigns, retention campaigns
Manage the content, flow, navigation, messaging and user experience of the corporate website and associated web properties
Develop sales plays, presentations, and enablement tools focused on helping inside sales, field sales teams, and channel partners. Understand target markets and buyers, buyer personas, pains points, and key messages
Continuously evaluate the user experience and product communications and take the initiative to improve
Gather and analyze competitive data to infuse content with messaging that is clear and communicates our key differentiators

Manage the selection, registration and logistics for conferences and trade shows

Qualifications

7+ years’ product marketing, B2C marketing, or marketing analysis experience at a consumer products, financial services, or e-commerce company in a leadership role managing a team
Must be proficient in Google Ads and Google Analytics
Must be proficient in SEO, SEM and Marketing Automation (outbound SMS & email)
10% – 20% Travel Required
Advanced Excel and Powerpoint skills

Excellent written and oral communication skills
Self-starter, ability to thrive in a fast paced, start-up environment
Bachelor’s degree in marketing, communications or other related field

Benefits

Competitive Salary
401K Matching
Generous PTO
Health benefits offered with a company contribution towards premiums
Wellness benefits
Revenue Sharing Plan
Casual dress environment when in office
Monthly company celebrations
Advancement opportunities based on results
Weekly catered lunches
Premium coffee and tea provided by Buckhead Beans

We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

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